Free playbooks and checklists
Practical, sourced guides and printable checklists. Open to everyone, with nothing to sign up for.
Free for vegan businesses
Get your vegan business found in Google and recommended by AI assistants.
We help vegan restaurants, shops, brands, coaches and nonprofits get found, with free guides, checklists and written reviews of their website and listings. It's free. We don't ask for a link, a review or a mention in return.
What you get
A free visibility review
A written, prioritised review of your website and listings, with up to ten things to fix first. You make the changes; we show you where to start.
Listing and profile clean-up
A step-by-step guide to getting your Google Business Profile and vegan directory listings accurate and consistent.
Free business support
Business consulting, SEO and AI-search (AEO), and help bringing AI into how you work.
Is AI search different from SEO?
Mostly not. Google's own guidance says optimising for its generative AI search features is still SEO, and that no special files or markup are needed. Google's guidance points to the basics: a site that can be crawled, accurate listings, and specific, first-hand content.
That's why the program focuses on fundamentals instead of AI tricks. Read the evidence, with sources and dates, in our guides, or start with the SEO and AI-search checklist. Source: Google Search Central: optimizing for generative AI features (updated 2026-07-10, accessed 2026-10-21).
How it works
- Start with the free resources. Use the checklists today. No sign-up.
- Apply for a review if you want one. Check the simple criteria and apply during an open window.
- If there are more applicants than places, we draw at random. Eligible businesses are treated alike, and nothing you do for us improves your odds.
- You get a written review. A short, prioritised list you can act on yourself or hand to your web person.
Free means free
- No fees, and no upsell inside the help.
- No link, review, mention or social post is required, ever. You get the same help whether or not you link to us.
- No promises about rankings or AI mentions. Nobody can honestly make them.
- No legal advice. Where a topic needs a lawyer, we say so.
This program is supported by Ardor SEO, an SEO and authority-marketing agency that has been around since 2011. That is the only mention you'll see.