1. Free playbooks and resources
For: any vegan business, anywhere.
You get: sourced guides plus printable checklists and templates.
Home / Free program
The free programHow the free program works
The program is free for vegan businesses. You can use the playbooks and checklists straight away. If you want a written review of your site and listings, you apply; if more eligible businesses apply than there are places, places are drawn at random.
What's in it
2. A free visibility review
For: vegan businesses and organisations that apply.
You get: a written review of your website and listings (Google Business Profile, vegan directories, technical basics, crawler access and a manual check of AI answers), ending in a "do these first" list of no more than ten actions. You carry out the changes.
3. Listing and profile clean-up
For: local and service businesses.
You get: a guided checklist, and a listings check inside every review.
4. Free business support
For: vegan businesses and organisations that apply.
You get: business consulting, SEO and AI-search (AEO), and help bringing AI into how you work.
Who qualifies for a review
- The business or organisation is vegan, or vegan-focused.
- Any size, from a one-person business to a large team.
- It has a website or a listing we can look at, or is about to.
- Any country. Reviews are in English for now.
Restaurants and cafes, coaches and nutritionists, shops and brands, nonprofits and sanctuaries are all welcome to apply.
How places are given out fairly
- Applications are open all year. There are 5 places each month.
- We check each application against the criteria above and nothing else. We don't judge how good your business is, and we don't award points for linking, following or buying.
- If more eligible businesses apply than there are places, places are drawn at random each month. Anyone not drawn goes to a waitlist and is carried into the next draw unless they decline.
- Everyone, drawn or not, can use the free resources.
What we will never ask of you
- A link to us, on any site. We give the same help whether or not you ever link.
- A review, testimonial, mention or social post.
- Payment, or a commitment to buy anything.
Why the link rule? Google's spam policies list exchanging goods or services for links as link spam. We keep this program clear of that. Google Search Central: spam policies (page updated 2026-08-28, accessed 2026-10-21).
What it can't do
- Guarantee rankings or AI mentions. Nobody can.
- Give legal advice. Vegan labelling, green claims and health claims need a lawyer. Our claims checklist helps you prepare the questions.
- Do the work for you. The review tells you what to fix first; you or your web person make the changes.