Free resources

Free checklists and templates

Printable and free, with no email wall. Each one is built from sources we link to, and says plainly what is evidence and what is just good practice.

Vegan business SEO and AI-search checklist

The fundamentals for getting found in Google and in AI answers, in the order to do them.

For local businesses: the profile rules that cause suspensions, and how to keep HappyCow and other listings consistent.

Questions to settle before you publish a vegan, plant-based, green or health claim. Flags where you need a lawyer.

A simple, repeatable way to check by hand whether AI assistants mention your business, with a log to print.

Review your own site in an hour: pages, titles, content, speed, accessibility and search visibility, with a fix list.

A free CSV to log Search Console, Business Profile and AI spot-check results each month, with every column explained.

Menu, hours, address and location pages for a restaurant or cafe site, plus a structured data starter to copy.

A fill-in brief to hand to a designer or freelancer, with ownership, access and search requirements in writing.

Want a review rather than a checklist? See the free program.